Marketing management project itc aashirvaad atta slideshare. Top recipes will be announced on the aashirvaad atta facebook page and website. In 2015, itc forayed into dairy category and aashirvaad svasti ghee, its first product from the dairy portfolio was the result of extensive research and itc s very own, stateof theart manufacturing facility in munger bihar. Aashirvaad promises you only the most delightful rotis straight from your kitchen.
Aashirvaad multigrain atta 5 kg atta is an indian wheat flour perfect for making flatbreads such as roti, naan, chapati and puri. Some of largest brands of itc by annual sales are aashirvaad 3500 crore brand, sunfeast 3000 crore brand, bingo crore brand, yipee crores brand, vivel 500 crores brand, classmate crore brand. In 2015, itc forayed into dairy category and aashirvaad svasti ghee, its first product from the dairy portfolio was the result of extensive research and itcs very own, stateof theart manufacturing facility in munger bihar. Aashirvaad whole wheat flour atta with multigrains. Itc sets goal of generating rs10,000 crore from the aashirvaad brand annually over. Control atta a low glycaemic index atta, sunfeast farmlite. Wz 796, palam village,new delhi110045, india phone. Wheat flour has now become a staple in most indian kitchens with international cuisine also being modified to appease health enthusiasts. Aashirvaad svasti pure cow ghee is a superior quality product from the house of itc. Moreover, the company through a release pointed out that it has. It is now present in around 60 countries including us,australia and new zealand.
View 69114140marketingmanagementprojectitcaashirvaadatta. According to itc, the first video claiming presence of plastic appeared in july 2017 and was telecast on a local tv channel in siliguri, west bengal. Aashirvaad atta price is quite cheap and easily affordable by people. Itc entered the branded atta market with the launch of aashirvaad atta in bengal and chandigarh on 26 may 2002. Aashirvaad atta grp10 free download as powerpoint presentation. The aashirvaad package is pet poly, with the design showcasing the farming process undertaken in the rural heartland of india in the form of a madhubani painting. Indias favourite, aashirwaad is a quality brand owned by itc limited. Products distributing, aashirwad atta itc brand, tata salt category. This is because the amount of other grains apart from wheat, add up to only 9. Buy aashirvaad atta, whole wheat atta, aashirvaad spices. Aashirvaad whole wheat atta is made from the grains which are heavy on the palm, golden amber in colour and hard in bite. Sep 14, 2008 a project report on itc aashirvaad atta 1 slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A class presentation for a project on aashirvaad atta. If you have won that round, you are in business says ravi naware, divisional chief executive of itc foods division in an exclusive interview.
It is carefully ground using modern chakki grinding process which ensures that aashirvaad atta contains 0% maida and is 100% sampoorna atta. Fmcg major itc today said its aashirvaad atta has become a rs 4,000crore brand in the wheat flour market, with around 28 per cent share in the branded segment the company as part of its. For me its like after mittu comes from school i am fully drained and have no left out energy to prepare dinner so mostly i make idli dosa with the sidedish we had for lunch or if its chapathi i make the. There is very little difference in taste or texture compared to whole wheat atta.
Aashirvaad whole wheat atta buy aashirvaad atta online at. Itc, the maker of aashirvaad atta a well known wheat flour brand in india has been on a warfooting to curb the spread of misinformation surrounding its product. Aashirvaad select mp atta the way mother nature intended it to be 100% natural. Market cap and tsr based on fyend prices for fy09 and fy19. Today aashirvaad, itc says, has 75 per cent of the market of course, given that wheat in india still is a largely unorganised market, the branded segment is a tiny fragment of the whole. As a matter of fact, food safety and standards authority of india makes it compulsory that. Competitor analysis aashirvaad atta is the market leader in. Aashirvaad atta product journey from nature to nutrition. Hul, with annapurna and general mills, with pilsbury had beaten it by a clear couple of years. Aashirvaad is a brand owned by itc limited for feedbackcomplaint, please write to itc cares at itc quality care cell, p. Itc store, plot 35 building 121 aashirwad sales himson mill compound colony a.
The aashirvaad brands promise to the indian housewife is purity and wholesome ness. Due to the corona virus pandemic, work and travel restrictions you may experience delayed deliveries for your orders 0. Participants will need to submit their recipes on the contest post on the aashirvaad atta facebook or instagram page or send a message on the aashirvaad atta facebook page. Aashirvaad shudhata chun chun ke 22,569 views 11 months ago aashirvaad brings you a range of blessings for you and your family show less. Way back in 2002, when itc launched aashirvaad packaged wheat flour, it was a latecomer to the branded atta market. Its main competitor is shakti bhog atta followed by annapurna and pilsbury. Aashirvaad, a brand of the renowned itc group entered the food and kitchen ingredients market with aashirvaad atta. Its ingredients are directly sourced from the farmers to ensure a highquality end product.
Aashirvaad select atta is made from 100 percent mp sharbati wheat that is harvested exclusively in 7 districts of madhya pradesh. Aashirvaad gluten free flour is the perfect replacement for wheat rotis. Itc store home delivery order online aashirwad sales. Recently we understand that the aashirvaad atta brand has become a rs. Aashirvaad instant mixes delivering happiness instantly rava idli instant mix aashirvaad rava idli instant mix makes delicious rava idlis that are easy to make.
Itc to file 3rd fir against videos showing plastic in. Itc sets sights higher for foods brand aashirvaad 3 min read. Ground from selected whole wheat grains in a chakki, or stone grinder, to ensure the bran remains intact, rotis from aashirwaad atta are soft, tasty and nutritious. No rulz sunfeast moms magic aashirvaad instant mixes bingo. Itc then forayed into the branded spices market with the launch of. Itcs aashirvaad becomes rs 4,000 cr brand, forays into new. Aashirvaad atta is made from the choicest grains heavy on the palm, golden. This allows people with gluten intolerance to indulge in their favourite rotis without any fear. Aashirvaad aashirvaad atta aashirvaad atta is the largest selling branded atta chapatti flour in the world. Mar 16, 2018 itc to file 3rd fir in delhi against videos on plastic in aashirvaad atta we are now in the process to file another fir in delhi in coming few days, said itc divisional chief executive foods.
Not just itc, the makers of aashirvaad atta, many other companies also use gluten protein in wheat flour and it is safe for human consumption. The major competitors are shakti bhog with a market share of 20%, pillsbury with 8% and annapurna. Soon however, within four years says the company, the brand had edged past its peers to corner the maximum market share. Marketing management project itc aashirvaad atta pdf document.
Currently, aashirvaad svasti ghee is available in the markets of tamil nadu, puducherry, karnataka, kerala and delhi including ncr and can be ordered online panindia. Competitor analysis aashirvaad atta is the market leader in the atta segment with a market share of 56%. Aashirvaad atta with multigrains gives you the wholesome goodness of six different grains wheat, soya, channa, oats, maize and psyllium husk. Aashirvaad atta promise ad itc new commercial 2014 duration. Itcs aashirvaad atta has already established leadership as the number one branded atta among national. This is a 100% whole wheat atta prepared using the choicest grains. It has added cashews to ensure the entire experience of re. Itc entered the branded atta market with the launch of aashirvaad atta in. Aashirvaad svasti ghee launched in 2015, aashirvaad svasti ghee is the first product from itc s dairy portfolio, manufactured at itc s very own, stateof theart manufacturing facility in munger bihar. Mad angles sunfeast dark fantasy aashirvaad iodised salt bingo.
Read more about itc to file 3rd fir against videos showing plastic in aashirvaad atta on business standard. Golden amber in colour, it is rich in essential vitamins, contains extra fibre that makes food easier to digest and extra proteins that strengthens body. Mar 12, 2018 fmcgmajor, itc ltd, today reiterated that there is no plastic in aashirvaad atta, as claimed by some malicious videos. Itc entered branded atta market with the launch of aashirvaad atta in may 2002 and within a short span became the no. At itc aashirvaad, extra care is taken to keep things as natural as possible. Indian aashirvaad atta export data covers valuable information for traders like bill of entry date, hs code, date of shipment, product description, indian exportport name, value and quantity of product. Pamper your taste buds through a number of recipes prepared using aashirvaad atta. I have used aashirvaad multi grains atta few times. My cooking experience with aashirvaad multigrain atta. Currently, aashirvaad is numero uno in branded atta, bingo. You can analyse the data and generate an analysis report like top exporters, buyers, and country of destination. Aashirvaad atta with multigrains choicest of grains from the fields across the country to give you the wholesome goodness of multiple grains in a tasty rotis.
Great taste absorbs more water, which results in smooth, soft and great tasting chapatis. Itc s aspiration to be a national champion is driven by its abiding vision to put country before corporation and the institution before the individual. A project report on itc aashirvaad atta 1 slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Project report on itc aashirwad repaired free download as word doc. Enjoy authentic flavours with ingredients such as curry leaves, bengal gram, fenugreek and ginger. It has around 28% market share in the packaged wheat flour market. Aashirvaad promises you only the most delightful rotis straight from your kitchen complete with your love and care through your preparation. Know about the journey of aashirvaad atta in the indian market from may 2002 onwards. Aashirvaad atta is one of the most popular brands of the fmcg major itc. Fmcg major itc today said its aashirvaad atta has become a rs 4,000crore brand in the wheat flour market, with around 28 per cent share in the branded segment. Thus we ensure you get superior chakki atta, through our 4 step advantage. Itc as a brand name has a long history of over 100 years which acts as a catalyst for growth. Today it has become a common name in households and if one of the fast growing brands for the company.
Itc ltd wholesale suppliers, itc ltd traders, itc ltd. Itcs aashirvaad consolidates position, becomes over rs. Aashirvaad promises you only the most delightful rotis straight from your kitchen complete with love and care through your preparation. If you continue browsing the site, you agree to the use of cookies on this website. Right from our inception on 27th may 2002, at aashirvaad, we believe in giving you nothing but the best. Itc has gone to great lengths to ensure that a strong foundation is laid for a prominent and sustainable presence in the dairy segment. Aashirvaad atta aashirvaad spices aashirvaad iodised salt snacks snacks bingo. These ingredients infuse proteins, vitamins, fibre and minerals into your diet. I usually use homemade whole wheat flour and multigrain atta at home but when i am out of stock in the middle of the month or so i buy aashirvaad atta as thats my trusted brand next to homemade wheat flour. This recipe list is easy to implement in your kitchen and is sure to gather smiles when served in the next family meal. It is carefully ground using modern chakki grinding process for the perfect balance of colour, taste and nutrition which also ensures that aashirvaad atta contains 0% maida and is 100% sampoorna atta. The first video claiming presence of plastic appeared in july 2017 on a local tv channel in siliguri, west bengal. Although at first the advertisements might seem extremely simple.
Competitor analysis aashirvaad atta is the market leader. I was thrilled as well as skeptical when i received the hamper from thefbai with aashirvaad multigrain atta and itc kitchens of india pouches of paneer malai and yellow dal tadka from aashirvaad ready meals. Itcs aashirvaad becomes rs 4,000 cr brand, forays into. About itc incorporated on august 24, 1910 headquarters kolkata, west bengal chairmanyogesh chander deveshwar change in companys name imperial tobacco company of india limited 1910 india tobacco company limited 1970 i. Aashirvaad atta export data india with hs code, aashirvaad. I am sure most women face the struggle of making roti and subji for dinner after a tiring day at work or at home. Itc aashirvaad whole wheat flour with multigrains, 10lb. The grains selected to make the aashirvaad whole wheat atta are heavy on the palm, golden amber in colour, and hard in bite. Itcs differentiated products focused on health and wellness include the aashirvaad sugar release. Mar 06, 2018 new delhi, mar 6 fmcg major itc today said its aashirvaad atta has become a rs 4,000crore brand in the wheat flour market, with around 28 per cent share in the branded segment. Aashirvaad 100% whole wheat atta aashirvaad atta is made from the choicest grains heavy on the palm, golden amber in colour and hard in bite. Aashirvaad atta with multi grains is a unique combination of 6 natural grains providing wholesome nutrition. So, the claim that aashirvaad atta contains rubber plastic material harmful for human consumption is a hoax. Sarika atta kachori in air fryer krati jain lockdown roti chivda tiya prasad aashirvaad atta pizza puff geeta pahwa chocolate ice cream panipuri tasneem vana leftover roti samosa saloni n thin crust roti pizza ankita agarwal puri and chola namrita wheat gol gappe shanu garlic bread without yeast pooja aate ke gurrpare for.
Made from the choicest grains, aashirvaad whole wheat atta is 100% sampoorna atta with zero maida, grounded carefully using traditional chakki grinding process. In the context of creating a brand identity, aashirvaad promise ad is taking the entire world by the reins. There is no plastic in aashirvaad atta the hindu businessline. This is due to its high gluten and protein content which gives elasticity to the dough, helping your flatbreads rise and making them fluffy and soft. Aashirvaad atta is made from the choicest grains heavy on the palm, golden amber in colour and hard in bite. Itc follows the aashirvaad trail business standard news. The latest trend in creating brands and a brand identity is taking the entire world by storm.